Max Fashion, in partnership with Homegrown, kicked off MAX URB_N UN-MUTE’s 2026 run in Kochi this August, and it’s about to hit four more cities. ThirumaLi and Lil PAYYAN headlined the opening stop, with emerging rappers battling it out at a pre-cypher for a shot at sharing the stage with them. The night also brought live graffiti by Lefthander, a dance set by Movemental Crew, a clothing drop by MAX, and on-ground customisation by The Art Curry. The pre-cypher itself was hosted by Karupp Records, Max’s community partner for the city.
Launched in 2023, MAX URB_N is Max Fashion’s youth-focused sub-brand for young adults, built around fashion, music, and self-expression. Music has become a key part of how the brand connects with its next-gen audience, and UN-MUTE is emerging as max urb_n unmute’s flagship music IP. This is the third edition of the property; 2024 saw the inaugural edition with Dabzee in Kochi which then expanded into a three-city tour across Hyderabad, Kochi, and Chennai in 2025, and has now scaled up to a five-city run in 2026.
That growth is showing in the numbers too, with the Rap Hunt crossing 202 entries (and counting). The tour is expecting a footfall of around 10,000 across the cities.
MAX URB_N UN-MUTE’s run continues through Bengaluru, Pune, Delhi, and Chennai. The platform runs across two stages: the UN-MUTE Rap Hunt, a nationwide search for new talent, and the UN-MUTE Rap Tour, the five-city concert series that follows. Between digital submissions, cyphers, retail tie-ins, and live shows, the goal stays the same across every stop, turn aspiring rappers into performers and build a community around music, fashion, and self-expression.
Getting into the Rap Hunt is straightforward.
- Record yourself rapping, either freestyle or a cover of Siddhant Chaturvedi’s ‘Naya New’, post it to Instagram Reels or YouTube Shorts with #MaxUrbnUnmute and a tag to @maxurbn.india
- Submit the video link through the entry form on the MAX URB_N UN-MUTE website.
- Shortlisted entrants get called up to a rap cypher in their own city on concert day, and whoever wins that cypher performs live alongside the headliners, with a feature on MAX URB_N’s digital campaigns to follow.
It’s exactly the kind of on-ramp UN-MUTE was built to create, turning an aspiring artist into a performer within a single edition.
Here’s where the tour heads next:
Bengaluru || 3 October, Phoenix Marketcity, Whitefield
Lineup: Reble, MC Bijjuu, Spotify RAP91 artist Rahul Dit-O
Tickets: https://in.bookmyshow.com/events/max-urbn-unmute-bengaluru-x-spotify-rap-91/ET00514458
Pune || 10 October, Phoenix Avenue of Stars
Lineup: Sambata
Tickets: https://in.bookmyshow.com/events/max-urbn-unmute-pune-x-spotify-rap-91/ET00516294
Delhi || 17 October, Vegas Mall, Dwarka
Lineup: Reble, Vichaar, Karun, Nanku, Spotify RAP91 artist Siyaahi
Tickets: https://in.bookmyshow.com/events/max-urbn-unmute-delhi-x-spotify-rap-91/ET00514450
Chennai || 24 October, Express Avenue
Lineup: Asal, Kolaar, Spotify RAP91 artist Dacalty
Tickets: https://in.bookmyshow.com/events/max-urbn-unmute-chennai-x-spotify-rap-91/ET00516297
City-wise contest winners will be confirmed closer to each show date. Every stop on this leg also carries a customisation zone, a merch zone, live graffiti, and dance showcases, plus F&B pop-ups from local favourites. Select cities will host a cypher activation too, an offline wildcard entry point for artists who’d rather freestyle their way in on the day than submit online.
