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Van Heusen Teams Up With When Chai Met Toast For A Metaverse Concert

Renowned folk-pop band When Chai Met Toast will make its venture into the Metaverse for the first time ever! Collaborating with the popular clothing brand Van Heusen, the band will be showcasing its music at the digital concert titled MetaPlay on 2nd February. But the fun doesn’t end there. Van Heusen MetaPlay will also let the attendees customise their unique avatars and style them up in chic clothing exclusively from the company before joining the gala at WCMT’s first-ever Metaverse concert.

A Metaverse concert is a virtual concert that takes place in a virtual world or the ‘Metaverse’. This opens up a digital interactive space that allows musicians to carry out their gigs using virtual reality and other digital techniques. They allow audience members to move around and explore the concert and may also feature other elements like special effects. All that being said, When Chai Met Toast’s Metaverse concert could become a pioneering event in India and open up multiple new opportunities for the country’s music industry.

Get your tickets HERE

Attendees would be able to interact with the other concert-goers in real time in this unique and immersive experience. They are also urged to keep an eye out for VH powercoins on the day of the premiere in the MetaPlay arena and collect as many as they can to stand a chance to win the mega grand prize from Van Heusen worth INR 30,000. The event is also set to drop some playable NFTs that promise to make the concert-goers look and feel snazzy and give their avatars a kick above the rest.

The event is all set to be hosted on PartyNite metaverse and tickets can be booked by clicking HERE.

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