Adi is an independent, up-and-coming hip-hop artist born and raised in Bombay, India, but who currently spends his time exploring the music business in New York. Given the conditions of his lifestyle, it seems inevitable that his sound encapsulates the feeling of an overpopulated city – in that; it is energetic, multi-faceted and strives to offer different perspectives through well-penned lyrics and unique production techniques. He currently holds 2 EP’s and a slew of singles to his name that have garnered over 100,000 streams across different platforms.
Adi’s debut music video for the track ‘Rain Girl’ off of his EP Testing Waters has proven that high production value does not necessarily require large label-like forces behind it. The song samples Kishore Kumar’s hit “Ek Ladki Bheegi Bhaagi Si” from the movie Chalti Ka Naam Gadi, and the video goes one step further in paying homage to the film by portraying Adi as the three brothers that it is based upon. While the brothers play characters that yearn for the company of a woman, Adi offers a clever spin, where he views himself and his work as the main priority in his life.
The video follows the protagonist (Adi), a mechanic as he ends his shift at a car repair station. He is then shown across various quintessentially ‘Bambaiya’ landscapes like postered barber shops, bus stands and back lanes. “I remember having saved close to $500 over the course of the semester, and that was all we had to make the video happen. The crew consisted of 3 of my friends and myself. That was all. A director, DOP, editor and me. Suffice to say, we exceeded not only ours, but everybody’s expectations.” says Adi.